SUSTAINABILITY
For RE49, sustainability means starting with what already exists. We craft our uppers using recycled materials, such as discarded sails, umbrella and deckchair fabrics, denim, and textile remnants, instead of using virgin raw materials. On this page, we explain which materials we use, how much of each shoe is recycled, and what we are not yet able to do.
CIRCULAR ECONOMY AND MATERIALS
In 2021, we transitioned our family footwear business, founded in 1949, to a model based on material recovery. In the Wave collection, the upper is made of recycled sailcloth, the lining of regenerated fibers, and the sole contains recycled rubber combined with natural rubber. Some components are not yet recycled. Today, we do not have a take-back program for end-of-life shoes
SOCIAL SUSTAINABILITY
We believe in fashion that lasts longer than fast fashion: we produce in small batches and limited editions, directly at the Masolini Eredi Snc workshop in Gonars (Udine)]. We want to collaborate with other brands to change the industry from within.
ENVIRONMENTAL IMPACT
We revive materials that should be destroyed by saving the environment from CO2 emissions and avoiding the absorption of raw materials. Our production method is 100% carbon neutral with zero emissions: we take care of our climate footprint with the aim of eliminating it in less than 5 years. In fashion, sustainability and the circular economy are the solution to reduce CO2 emissions into the atmosphere and minimize the use of water to produce clothing and footwear. Less consumption, more clean energy to save the planet.
CERTIFIED ON BLOCKCHAIN
A microchip is inserted in the tongue of each RE49 shoe that traces the ethics of our company in the production process. We are sustainable at every stage of production and we want to prove it: our supply chain is transparent, which is why we can say that we are the most sustainable footwear brand in the world in the circular economy.
THE PLANET FIRST OF ALL
We want to be ambassadors of slow fashion: shoes designed to last, produced in small batches, using materials that have already had a life. Everything we do today is for the children of tomorrow.