The new frontier of showrooms
RE49 Digital Product Passport & Virtual Showroom: Innovation and Savings for Retail
In the context of retail's evolution and the sector's increasing digitalization, RE49 offers a unique opportunity for brands: the creation of a virtual showroom interconnected with their products' Digital Product Passports (DPP). This cutting-edge system allows for reduced operating costs, accelerated sales processes, and an improved customer experience.
What is the Digital Product Passport (DPP)?
The Digital Product Passport is a digital document that collects and certifies all key information about a product, such as material origin, lifecycle, environmental certifications, and maintenance instructions. This tool is essential for ensuring transparency and traceability, increasing consumer trust, and facilitating the adoption of sustainable practices.
Benefits of the Virtual Showroom
Integration with a virtual showroom offers numerous benefits:
Reduction of physical costs: By eliminating the need for physical exhibition spaces, expenses for rent, setup, and management of a traditional showroom are drastically reduced.
Immersive and interactive experience: Customers can explore products in a realistic 3D environment, view details, and access the DPP for comprehensive information.
Greater accessibility and global coverage: A virtual showroom is accessible from anywhere in the world, allowing brands to reach a wider audience without geographical constraints.
Simplified sales process: With advanced digital tools, customers can check availability, customize products, and complete purchases in just a few clicks.
The Impact on Efficiency and Sustainability
The adoption of DPP and the virtual showroom not only optimizes operational costs but also contributes to corporate sustainability. Reducing the need for physical setup materials and travel for in-store visits helps decrease the carbon footprint, aligning with the goals of a greener economy.
With RE49, companies can transform their approach to retail, combining technological innovation and sustainability to offer a modern, efficient, and environmentally friendly shopping experience.
CIRCULAR ECONOMY AND MATERIALS
We have converted the family footwear company, founded in 1949, into a circular economy shoe production model. We reuse, recover and regenerate materials and resources to create shoes that will be converted into new products at the end of their life. All components and materials of RE49 footwear are recycled. Collaboration between companies that share our vision is fundamental: for this reason, we offer an innovative solution to recover the value of waste materials and create new resources, finding the best way to revive excess inventory and unused raw materials. .
SOCIAL SUSTAINABILITY
RE49 makes sustainable fashion: we have an ethical duty to fight fast fashion. Behind a very low price of clothing and shoes there is often a high cost in terms of pollution and human rights. We want to work together with leading brands to find new options and shape the fashion industry from the inside out, both locally and globally, fostering optimal working conditions, equal rights, social cohesion and inclusion.
ENVIRONMENTAL IMPACT
We revive materials that should be destroyed by saving the environment from CO2 emissions and avoiding the absorption of raw materials. Our production method is 100% carbon neutral with zero emissions: we take care of our climate footprint with the aim of eliminating it in less than 5 years. In fashion, sustainability and the circular economy are the solution to reduce CO2 emissions into the atmosphere and minimize the use of water to produce clothing and footwear. Less consumption, more clean energy to save the planet.
PETA-APPROVED VEGAN
We do not use materials of animal origin. All our shoes have the PETA-approved Vegan and Cruelty-free certification which certifies that the product does not contain elements of animal origin and that it has not been tested on animals. PETA (People for the Ethical Treatment of Animals) is the largest organization in the world for the defense of animal rights.
CERTIFIED ON BLOCKCHAIN
A microchip is inserted in the tongue of each RE49 shoe that traces the ethics of our company in the production process. We are sustainable at every stage of production and we want to prove it: our supply chain is transparent, which is why we can say that we are the most sustainable footwear brand in the world in the circular economy.
THE PLANET FIRST OF ALL
Fashion reflects the times it is going through and anticipates them, it is its spokesperson. We want to be ambassadors of slow fashion: we love the planet and do everything to preserve it. Everything we do today is for the children of tomorrow.